Ethan Blake
Lead Content Strategist | CostChat
📍 Kitchener, Ontario, Canada
About Ethan Blake
Ethan Blake is a senior editorial leader specializing in home services research, cost transparency, and consumer guidance. As Lead Content Strategist at CostChat, Ethan leads the strategy, research, and editorial development of city and service guides, ensuring that every article is backed by verified pricing data, industry insights, and rigorous editorial standards.
With 9 years of experience in content strategy, consumer education, and home services research, Ethan is passionate about helping homeowners make smarter, more confident hiring decisions. His editorial approach emphasizes research integrity, clear communication, and transparency — ensuring that users can trust the information they find on CostChat.
Prior to joining CostChat, Ethan contributed to several leading online platforms focused on home improvement and personal finance. His work consistently translated complex data into practical, actionable advice, helping thousands of readers navigate important home service and hiring choices with greater confidence.
At CostChat, Ethan collaborates closely with a multidisciplinary team of researchers, analysts, and service experts to maintain a high editorial standard across all content. Every guide under his leadership is fact-checked, source-verified, and designed to meet the highest standards of accuracy, user value, and trustworthiness.
Beyond his professional work, Ethan is deeply interested in sustainable home design, DIY woodworking, and exploring how technology can empower better everyday living.
Areas of Expertise
- Home Service Cost Research and Market Analysis
- Consumer Education and Price Transparency
- Editorial Strategy and Fact-Checking Protocols
- SEO-Optimized, User-Centered Content Development
- Building Content Trust and Authority Online
